Chairman’s Message for 2015 season
By Eagles Admin on 3 February 2015
On behalf of the Management Committee, Staff and players at Geylang International, may I wish all a Happy New Year filled with good health, peace and happiness.
I would like to emphasize the 3 key priorities for the year as we continue the vital task of strengthening the Geylang International brand.
It is imperative that the S-League team performs well on the pitch this season. This will attract more fans to Bedok Stadium. Our preparation commenced way back in June 2014. The character and discipline of players feature prominently in our selection process. I am pleased to inform that we have assembled a balanced squad, capable of competing against the best in the league. Our pre-season training is progressing well and the performances at the recent friendly games give good reasons for our confidence. We have promoted 3 P-league players to our S-League squad. The coaching panel has been strengthened to raise the quality and intensity of our training, in line with our club’s playing philosophy.
Complimentary Revenue Streams
In order for us to realize our ambition for the club, we need additional income streams. Our continual search for a sustainable sponsorship model met with success last December. The sponsorship agreement with the Kata Group Resorts Thailand offers Geylang International the rights to market Phuket Orchid Resort as a destination for family and sporting events. This presents us the opportunity to demonstrate our value to the relationship and more importantly offers career opportunities in sales, marketing and event management.
The Association of Persons with Special Needs (APSN) has appointed Geylang International as its partner for its Golf Fund Raising Event in May to be held at Tanah Merah Country Club. As an event manager, we will be able to offer our expertise and at the same time contribute to the community. Plans are underway for us to support APSN Charity Flag Day.
We have appointed Dreamatron as our Apparel Sponsor for 2015 season after a rigorous selection process, one of the key criteria is the desire and capability to enhance match day experience through the sale of apparel and merchandise. I am pleased to add that early indications suggest we are on the right direction and augur well for our efforts to draw fans to the stadium.
The appointment of Eat Right as our sponsor will benefit our player’s dietary needs to augment better performance.
These new partnerships, together with our existing ones, will further strengthen our commitment to the community.
Plans are underway to involve the committee members, staff, players and our partners to reach out to the community. This will be complimented with fun-filled activities and lucky draw prizes on match days. We sincerely hope our friends and well-wishers will come to Bedeck Stadium to cheer our team to greater heights.
Yours in Football,
Leong Kok Fann